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Promote the benefits, awareness and value of scent marketing in business and society.
Assist the advancement of our member companies and individuals.
Facilitate product and service quality through professional development and education.
Create a vital and expanding global scent marketing community.
Provide access to information most relevant to the field.
Pursue continual improvements of the Institute.

Scarsdale, NY, June 6, 2010 – We are glad to announce the launch of Scent Marketing Digest, the ultimate, independent Scent Marketing Blog. We are planning to publish proprietary, fresh content that reflects current events in our industry and provides forward thinking contributions from leaders in the academic, olfactory and technological field.
For development and design we would like to acknowledge the team at The Blake Project, themselves a highly regarded marketing and branding authority.
If you are interested in writing an article please submit to info@scentmarketing.org.

Scarsdale, NY, May 1, 2010 – The New York-based Scent Marketing Institute announced today that it has added two new local offices in The Netherlands and Finland, respectively, in addition to the existing office in Poland. They will promote through local representation the Institute’s objectives across continents and time zones.

Antti Pasila, CEO of ideair in Helsinki, is in charge of representing the Institute throughout Scandinavia. “He has been a strong supporter of our organization ever since he stepped on the entrepreneurial scene” says Harald H. Vogt, Founder and Executive Director of the Scent Marketing Institute. An avid networker and engaged in all disciplines across the Scent Marketing spectrum, he shares the belief that better information, education and cooperation will bring significant progress to our industry.

Bas de Haan in Zeist/The Netherlands is the CEO of Intersense BV and has a long track record as a senior executive in the Flavor & Fragrance industry. He currently advises both national and international brands on their Scent Marketing activities. Bas is in charge of the Benelux region, home to many global brands in the European marketplace.

Some of the Institutes key initiatives for the immediate future are

• Building relationships with marketing associations and professional groups to expand our reach into the marketing and branding community
• Developing ways to organize local workshops and seminars
• Further extending the Institute’s own brand recognition

Continuous education about the potential and implementation of Scent Marketing is essential to the growth of the industry -- yet it remains a grassroots effort. The Scent Marketing Institute is committed to its mission of information and education and is confident that marketers, consumers and suppliers to the industry recognize the benefit.

 

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