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Scent Marketing Institute
7 Fox Meadow Road Scarsdale, NY 10583 646.236.4606 info@scentmarketing.org |
OUR MISSION STATEMENT
Promote the benefits, awareness and value of scent marketing
in business and society. Scent Marketing – Deepening Customer Connections
The sense of smell is the strongest and most primal of all our senses. It protects us from drinking milk that’s turned sour and alerts us to the presence of natural gas. It vividly reminds us of moments – good or bad – we first experienced decades ago. It is the first of our senses to evolve in the evolutionary chain and the sense with the strongest, most accurate level of recall. Scent is processed by the limbic system in our brain which is responsible for memory and emotion processes.In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is "home", the beach or a meadow. These associations help to create an environment in which we feel comfortable, "at home". In a consumer setting this impacts our decision to stay longer and consume more. Across industries, businesses are using scent as part of multi-sensory marketing strategies to enhance customers’ experiences of a location and its products or services. These experiences allow customers to develop deeper memories and emotional connections with the brand and promote sales and loyalty. The SCENTworld CONFERENCE & EXPO 2008 DVD is available now for $349
We believe that it was worth the wait! It ended up not being one DVD but a set of 20 plus a Bonus CD with pdf files of some of the presentations that were given during the seminar sessions. 10 Future Trends in Scent Marketing to Watch
Compiled by the Scent Marketing Institute/SCENTtrends – 4/8/08 |

