Scent Marketing: A Breath Of Fresh Air For Frustrated Marketers and Overwhelmed Consumers Alike

Today’s consumers are constantly being assaulted with marketing messages everywhere they turn, to the point where few register at all, and fewer are remembered for more than a moment.

How can forward-thinking marketers break through the clutter? Sensory marketing is the answer. Most companies overspend on visual marketing, while vastly underestimating and underutilizing the powerful senses of smell, sound, touch and taste.

The Scent Marketing Institute is the leading authority on scent and sensory marketing. It is our mission to educate marketing executives, ad agencies, the media and companies within the scent and sensory marketing field about the uses, benefits and technology of this fascinating and uniquely effective approach.

The Scent Marketing Institute is a membership-based organization. Our members are located throughout the world and include the top solution providers, manufacturers, fragrance houses, consumer packaged goods companies, retailers and marketing agencies that supply or use scent or sensory marketing techniques.

SMI is the unified, impartial voice of the industry, providing our members with marketing and sales support, media relations and publicity, safety and regulatory information and advocacy, the latest research in the field, networking opportunities and ongoing education. If you are serious about scent and sensory marketing, joining the Scent Marketing Institute will help take you and your company to the next level.