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Scent Marketing Institute
7 Fox Meadow Road
Scarsdale, NY 10583
646.236.4606
info@scentmarketing.org
OUR MISSION STATEMENT

Promote the benefits, awareness and value of scent marketing in business and society.
Assist the advancement of our member companies and individuals.
Facilitate product and service quality through professional development and education.
Create a vital and expanding global scent marketing community.
Provide access to information most relevant to the field.
Pursue continual improvements of the Institute.

Scent Marketing – Deepening Customer Connections
The sense of smell is the strongest and most primal of all our senses. It protects us from drinking milk that’s turned sour and alerts us to the presence of natural gas. It vividly reminds us of moments – good or bad – we first experienced decades ago. It is the first of our senses to evolve in the evolutionary chain and the sense with the strongest, most accurate level of recall. Scent is processed by the limbic system in our brain which is responsible for memory and emotion processes.

In marketing, scent can be highly effective in helping us distinguish one product from another. It can trigger a memory or desire that influences a purchase decision. Alternatively, scent can remind us of pleasant associations, whether that is "home", the beach or a meadow. These associations help to create an environment in which we feel comfortable, "at home". In a consumer setting this impacts our decision to stay longer and consume more.

Across industries, businesses are using scent as part of multi-sensory marketing strategies to enhance customers’ experiences of a location and its products or services. These experiences allow customers to develop deeper memories and emotional connections with the brand and promote sales and loyalty.

The SCENTworld CONFERENCE & EXPO 2008 DVD is available now for $349

We believe that it was worth the wait! It ended up not being one DVD but a set of 20 plus a Bonus CD with pdf files of some of the presentations that were given during the seminar sessions.
Please contact us if you want to purchase your 20+ hours of panels and presentations on Scent Marketing as well as the full day Scent Marketing University.
Shipping within the US is free!

10 Future Trends in Scent Marketing to Watch
  1. Technology providers and fragrance manufacturers will morph into Scent Solution Providers, coordinating their products and services to the benefit of end-users.
  2. Better data on ROI will emerge, further making the case for Scent Marketing as a valid strategy to enhance brand image and to improve sales.
  3. The industry will proactively develop answers to criticisms and concerns from consumers and special interest groups.
  4. Education and outreach programs will be tailored for the advertising industry so they can better understand Scent Marketing and react to their clients' requests.
  5. Microencapsulated scent will move beyond printing applications to become an element in fashion design.
  6. Scent will be used to prevent counterfeiting since it cannot be easily reproduced.
  7. Architects and interior designers will use scent as a design feature which will help developers sell commercial and residential property.
  8. Scent will delivered in large spaces such as concert venues and stadiums during artistic performances to further brand the entertainment experience.
  9. Fragrances and delivery systems from questionable sources will enter at the low end of the spectrum where price is deemed more essential than quality and consumer safety.
  10. Natural oils will compete with synthetic fragrances and be perceived as more valuable.

Compiled by the Scent Marketing Institute/SCENTtrends – 4/8/08
Scent Marketing Compendium Now Available
The essential directory to industry experts, scent developers and scent solution providers.

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