Agenda - Day 1

7:30 AM – Welcome Continental breakfast, welcome remarks

8:30 AM Keynote speaker - Hospitality Sense: Improving the Customer Experience 

9:30 AM Sensory Branding Workshop

10:30 AM The Loyal Customer: How Scent Marketing Can Encourage Repeat and Committed Customers

11:30 to 1:30 Lunch, exhibits and networking

1:30 PM Leveraging Scent for Meetings and Events

2:30 PM The Right Scent Technology: An Overview of Scent Dispersion Equipment and Technology and Its Uses

3:30 PM to 5:00 PM Exhibits and networking, wine and cheese served in exhibit area

Agenda - Day 2

7:30 AM Continental breakfast

8:30 AM Making Scents Sell Real Estate

9:30 AM Sensory Sampling Strategies

10:30 AM Getting Inside the Shopper’s Mind: The Latest Scent Marketing Research

11:30 to 1:00 Gala awards lunch

1:00 PM Scent Marketing Best Practices

2:00 PM The Scented Store: Retail Scent Marketing in Action

3:00 PM Sensory Strategies for Facility Design

4:00 to 5:30 PM Exhibits and networking